Cases in E-commerce
By:"Jeffrey F. Rayport","Bernard J. Jaworski"
Published on 2001 by McGraw-Hill/Irwin
37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. The presentation mirrors the organization of the eCommerce textbook written by the authors.
This Book was ranked 35 by Google Books for keyword ecommerce.
